Who we are

Why ITF Exists

The aviation sector stands at a pivotal moment.
Decarbonization is no longer optional—it’s a business imperative.

But the path forward is complex: SAF mandates, carbon markets, new fuels, infrastructure bottlenecks, evolving regulation.
Many organizations are struggling to turn shifting policy and market dynamics into clear, actionable strategies.

That’s where ITF comes in.

We bridge the gap between technical modeling, regulatory interpretation, and real-world operational planning.
We transform data into decision support, helping you stay ahead of the curve—and ahead of your competitors.

What Sets ITF Apart

✅ Data-Driven Clarity
We translate complex models and regulatory forecasts into clear, actionable insights.

✅ Aviation-Specific Focus
Unlike generic sustainability advisors, we specialize in aviation decarbonization and SAF strategy.

✅ Technical Depth + Boardroom Polish
We combine engineering-grade modeling with C-suite communication—giving you both credibility and impact.

✅ Tailored, Not Template
Every organization is different. We tailor every toolkit, model, and strategy to your specific needs and operations.

Our Mission

At Invest Through Flying (ITF), we help aviation leaders transform today's regulatory challenges into tomorrow’s strategic opportunities.
We empower airlines, airports, and investors to navigate the accelerating landscape of Sustainable Aviation Fuel (SAF) mandates, optimize compliance strategies, and unlock sustainable growth pathways—confidently and profitably.

Our work combines advanced modeling, deep policy expertise, and clear strategic advisory, so that aviation organizations can not only comply, but thrive in a low-carbon future.

In a rapidly changing world, we believe smart investment—through flying—is key to building a sustainable, competitive, and resilient aviation sector.

About Dr. Dana Shoukroun, PhD

I founded Invest Through Flying to combine my passion for sustainable energy, aviation, and strategic clarity into a new kind of consultancy: one that doesn't just explain change, but drives action.

My background blends engineering, economics, and policy at the highest levels:

  • Deep technical expertise in energy systems and nuclear engineering

  • Strategic modeling for sustainable fuels (SAF) and hydrogen

  • Author of industry white papers on SAF mandate sensitivity analysis for investors and airlines

  • Founder of a separate startup developing nuclear SMR technology for hydrogen production

Through my experience, I saw a critical gap:
Aviation leaders needed not just high-level sustainability goals—but clear models, real forecasts, and actionable compliance strategies to succeed.

That’s why I built ITF: to equip decision-makers with the tools, models, and insights to lead confidently into the future of sustainable aviation.

I believe in combining rigor with practicality.
Big-picture vision with real-world execution.

And I’m excited to help you invest through flying—turning your sustainability goals into competitive advantage.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!